Explain Characteristics Of Big Data along with Benefits

We have discussed What Big Data is with our previous blog if you have not read yet and you do not have knowledge as What Big Data is just click and What is Big Data and go through it once and understand it.

Now let's discuss about more about Big Data:

Characteristics Of Big Data

Volume:

The name Big Data itself is related to a size which is enormous. Size of data plays a very crucial role in determining value out of data. Also, whether a particular data can actually be considered as a Big Data or not, is dependent upon the volume of data. Hence, 'Volume' is one characteristic which needs to be considered while dealing with Big Data.

Variety: The next aspect of Big Data is its variety.

Variety refers to heterogeneous sources and the nature of data, both structured and unstructured. During earlier days, spreadsheets and databases were the only sources of data considered by most of the applications. Nowadays, data in the form of emails, photos, videos, monitoring devices, PDFs, audio, etc. are also being considered in the analysis applications. This variety of unstructured data poses certain issues for storage, mining and analyzing data.

Velocity: 

The term 'velocity' refers to the speed of generation of data. How fast the data is generated and processed to meet the demands, determines real potential in the data.

Big Data Velocity deals with the speed at which data flows in from sources like business processes, application logs, networks, and social media sites, sensors, Mobile devices, etc. The flow of data is massive and continuous.

Variability: 

This refers to the inconsistency which can be shown by the data at times, thus hampering the process of being able to handle and manage the data effectively.

Benefits of Big Data Processing

Ability to process Big Data brings in multiple benefits, such as-

• Businesses can utilize outside intelligence while taking decisions

Access to social data from search engines and sites like Facebook, twitter are enabling organizations to fine tune their business strategies.

• Improved customer service

Traditional customer feedback systems are getting replaced by new systems designed with Big Data technologies. In these new systems, Big Data and natural language processing technologies are being used to read and evaluate consumer responses.

• Early identification of risk to the product/services, if any
  

• Better operational efficiency

Big Data technologies can be used for creating a staging area or landing zone for new data before identifying what data should be moved to the data warehouse. In addition, such integration of Big Data technologies and data warehouse helps an organization to offload infrequently accessed data.