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Real User Monitoring: Real User Monitoring, or RUM, is a type of monitoring technology for digital businesses that analyzes customers’ digital experiences by looking at exactly how online visitors are interacting with a website or application. Real User Monitoring analyzes everything from page load events to HTTP requests to frontend application crashes. It’s also known as digital experience monitoring, real user measurement, user monitoring, end-user experience monitoring or RUM. The most well-known example of website traffic analytics is Google Analytics, or GA, which tracks certain types of interaction between your users and your website or webapp. GA can track page views, click paths, browser types, and traffic sources but is it really telling you how satisfied your users are? GA does a good job of giving you high-level data about your end users’ digital journey, where they come from, what pages they access, and so on. However, it doesn’t collect the data you need to easily assess ...

Synthetic Monitoring   is an active approach to testing a website or web service by simulating visitor requests to test for availability, performance, and function. Synthetic Monitoring is a generic term applied to many different types of website and server monitoring solutions. Synthetic monitors operate like bots that connect to websites, web services, APIs, and servers to verify availability, function, and performance using a network of   checkpoints   external to the website’s own servers from various parts of the network or world. Why to use Synthetic Monitoring? Any company or brand that provides content or services through a network or the Internet needs Synthetic Monitoring to protect productivity, revenue, and reputation. When availability and performance are mission critical, a brand can’t wait for end-users to notify them of a problem. By the time end users begin to complain, it is too late. The brand has taken on damage due to the problems, and until the probl...

What is Synthetic Monitoring? Organizations depend on fully functioning IT systems and processes to attract customers, deliver services and manage internal operations. The operation of these systems and processes directly impacts the business and reputation of each organization. Ensuring that all IT systems and processes are fully functional 24×7 is a key component of any organization’s IT performance management strategy. This is where synthetic monitoring comes in. Synthetic or directed monitoring is a method to monitor your applications by simulating users – directing the path taken through the application. This directed monitoring provides information as to the uptime and performance of your critical business transactions, and most common paths in the application. The simple reality is that there is no easy way to combine the accessibility, coherence, and manageability offered by a centralized system with the sharing, growth, cost, and autonomy advantages of a distributed system. It...