netwyman

Real User Monitoring: Real User Monitoring, or RUM, is a type of monitoring technology for digital businesses that analyzes customers’ digital experiences by looking at exactly how online visitors are interacting with a website or application. Real User Monitoring analyzes everything from page load events to HTTP requests to frontend application crashes. It’s also known as digital experience monitoring, real user measurement, user monitoring, end-user experience monitoring or RUM. The most well-known example of website traffic analytics is Google Analytics, or GA, which tracks certain types of interaction between your users and your website or webapp. GA can track page views, click paths, browser types, and traffic sources but is it really telling you how satisfied your users are? GA does a good job of giving you high-level data about your end users’ digital journey, where they come from, what pages they access, and so on. However, it doesn’t collect the data you need to easily assess ...